Build or update your brand with purpose and authenticity. I get to the heart of your business, identify core ingredients to create channels with character and flair. My approach is a unique mix of extensive brand strategy experience and Zen mindfulness training, which delivers fresh, thoughtful, practical results.
What I do
Get a fresh and mindful approach to your brand strategy. I deliver carefully honed, practical and deliverable plans based on in-depth assessments. Results are designed to be effective at every level of your business.
With my background in creative brand strategy, marketing, social media, PR and journalism to call on, I can help you successfully launch any plan with maximum impact. Or, if you have an under-performing project I can get it back on-track.
web, Social & content
I build on-brand, performance driven websites from scratch, set-up relevant social channels with purpose and deliver SEO honed copy on any topic that’s tailored to your customer personas.
core values & identity
Get to the very heart of your brand ‘Why’ with detailed profiling of purpose and identity. I uncover core characteristics and truths, explore benefits and deliver messaging with integrity.
I create detailed and researched customer personas, vividly bringing their preferences, needs and interests to light. Alongside the personas I map out individual and shared touch point journeys.
Here’s a selection of projects I’ve been fortunate to work on recently. If you’d like more details, please drop me a line.
Full brand relaunch project. Sicilian specialists Cognoscenti Travel were looking for a whole new identity to break into the UK market.
- Detailed strategy planning
- Brand purpose & positioning
- Identity developed through name, logo, tone of voice, colours, fonts & elements
- Personas and customer journeys identified
- Key business objectives & roadmaps set out
- Website & social channels built from scratch
- Planning & implementation of online campaigns
The ham & Cheese co.
A brand strategy project to pivot an established brand. The Ham & Cheese Co were looking to expand their business from supplying high profile chefs to selling direct to online consumers.
- Full brand strategy document
- Clarify and update brand purpose
- Focus & refine identity
- Establish new business objectives & strategies