Build or update your brand with purpose and authenticity. I get to the heart of your business, identify core ingredients to create channels with character and flair. My approach is a unique mix of extensive brand strategy experience and Zen mindfulness training, which delivers fresh, thoughtful, practical results.

What I do


brand Strategy

Get a fresh and mindful approach to your brand strategy. I deliver carefully honed, practical and deliverable plans based on in-depth assessments. Results are designed to be effective at every level of your business.



With my background in creative brand strategy, marketing, social media, PR and journalism to call on, I can help you successfully launch any plan with maximum impact. Or, if you have an under-performing project I can get it back on-track.


web, Social & content

I build on-brand, performance driven websites from scratch, set-up relevant social channels with purpose and deliver SEO honed copy on any topic that’s tailored to your customer personas.


core values & identity

Get to the very heart of your brand ‘Why’ with detailed profiling of purpose and identity. I uncover core characteristics and truths, explore benefits and deliver messaging with integrity.



I create detailed and researched customer personas, vividly bringing their preferences, needs and interests to light. Alongside the personas I map out individual and shared touch point journeys.

Latest work

Here’s a selection of projects I’ve been fortunate to work on recently. If you’d like more details, please drop me a line.

Cognoscenti travel

Full brand relaunch project. Sicilian specialists Cognoscenti Travel were looking for a whole new identity to break into the UK market.

  • Detailed strategy planning
  • Brand purpose & positioning
  • Identity developed through name, logo, tone of voice, colours, fonts & elements
  • Personas  and customer journeys identified
  • Key business objectives & roadmaps set out
  • Website & social channels built from scratch
  • Planning & implementation of online campaigns

The ham & Cheese co.

A brand strategy project to pivot an established brand. The Ham & Cheese Co were looking to expand their business from supplying high profile chefs to selling direct to online consumers.

  • Full brand strategy document
  • Clarify and update brand purpose
  • Focus & refine identity
  • Establish new business objectives & strategies

Mark Westmoquette

Brand repositioning project around book publicity and new/refreshed business and personal objectives.

  • Brand identity & purpose
  • Business & website strategy
  • Personas & customer journey maps
  • Stretch goals & opportunities
  • Naming, logos, style guide & elements

client feedback

I was delighted with the strategic brand work Jon delivered. He's creative, experienced and really digs deep into the fundamentals. The results are outstanding and we continue to work together.
Alberto Ciarallo
Cognoscenti Founder
It was such a pleasure to work with Jon; he spent time understanding our brand and then worked hard to create exactly what we needed. He has so much experience and did it all - the writing, the design, the tech - beautifully.
Alison Elliott
Ham & Cheese Co Owner
Professional, confident, insightful, friendly and very helpful. Jon helped me position myself to take maximum advantage of the publicity generated by my books, and create a beautiful and functional website.
Mark Westmoquette

Get In Touch

About me

Over 25 years I’ve launched some of the biggest game franchises with iconic campaigns and developed rock-solid brand identities, motivating fans to become passionate brand evangelists.

I now consult for a wide range of businesses from travel start-ups to high quality food suppliers and mobile games. I dig deep to uncover authentic purpose, building practical and honed strategies which cover all facets of identity and promotion, linking together multiple channels.

I’m also a fully trained Zen mindfulness coach, which allows me to bring clear and calm focus to all my projects. I’m particularly interested in exploring social responsibility strategies for the modern customer who wants to buy into genuine brand values.

You can find out more about my Zen Mindfulness teaching and coaching by clicking here:

Games brands managed


brand partnerships